We offer search ads, display ads, shopping ads, remarketing, video ads, and social media advertising.
Success is measured through key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, cost per click (CPC), cost per acquisition (CPA), and overall return on ad spend (ROAS).
A conversion is any desired action taken by a user, such as making a purchase, signing up for a newsletter, or filling out a contact form. It’s a primary metric for evaluating campaign success.
The cost varies depending on factors like industry, competition, and the keywords targeted. We tailor budgets to each client’s goals, ensuring cost-effective campaigns.
You can typically see initial results within a few days to weeks, but it takes continuous optimization to maximize performance over time.
Quality Score is a metric used by Google that rates the quality and relevance of your ads and keywords. A higher Quality Score can lead to lower costs and better ad positions.
We use tools like Google Analytics and platform-specific reporting to provide clients with detailed, transparent performance reports on a regular basis.
Yes, we run remarketing campaigns to re-engage users who have previously visited your site but didn’t convert, driving them back to complete desired actions.
We stand out through personalized strategies, data-driven decision-making, a focus on continuous optimization, and transparent client communication.
We work with clients to determine a suitable starting budget based on their goals and industry competitiveness. A minimum budget is suggested for initial testing.
Yes, comprehensive keyword research is an integral part of our PPC service to identify high-potential keywords that align with your goals.
Negative keywords prevent ads from appearing for certain search terms, ensuring that your budget isn’t wasted on irrelevant clicks. We carefully select and use negative keywords to refine targeting.
We optimize by monitoring performance data, adjusting bids, updating ad copy, adding new keywords, refining targeting, and running A/B tests.
Yes, we can create and optimize landing pages designed to convert traffic from PPC ads, ensuring a cohesive user experience.
We ensure ad relevance by aligning ad copy with the keywords and user intent, leading to a higher Quality Score and better ad placements.
Our team crafts engaging and persuasive ad copy tailored to the target audience, focusing on strong CTAs and value propositions.
Yes, we regularly run A/B tests to compare different ad variations, optimizing for the best performance and refining strategies over time.
Yes, we have experience managing campaigns for international clients and can tailor strategies for various regions and languages.
PPC automation involves using machine learning and AI to optimize bids, budget allocation, and targeting. We use advanced automation tools to enhance efficiency while ensuring expert oversight.
While PPC and SEO are separate strategies, they complement each other. PPC can drive immediate traffic while your SEO efforts build organic presence over time.